Popularity of an Article Can Be Predicted Before It’s Tweeted [VIDEO]

 HP Labs says it’s possible to know if your tweet will be a dud before you type the 140 characters.

Researchers have developed a formula that predicts the number of times a news “article will be tweeted with surprising accuracy.” The researchers predicted tweet popularity with 84% accuracy based on ranking news articles by four criteria.

Read the MASH article and watch the video (http://mashable.com/2012/02/09/news-popularity-twitter-video/) and read the paper (http://www.slideshare.net/hewlettpackard/the-pulse-of).  The research was conducted with one of our CRA’s Fellows, Sitaram Asur.